About IgniteDemand

The always-on demand-generation engine built for modern B2B growth

What IgniteDemand Does

IgniteDemand turns raw audience interest into daily, sales-ready opportunities. Powered by the deep industry expertise and audiences cultivated by BNP Media’s 35+ brands, it combines precision targeting, multi-channel content, real-time lead scoring, and an intuitive dashboard so your team knows exactly who to call. All within 24 hours of engagement

Magnifying glass highlighting a bullseye target between audience and business icons, representing precise B2B lead targeting

Why BNP Media Clients Choose IgniteDemand

  • First-party data advantage Every score, segment, and insight is fueled by proprietary engagement data that competitors can’t access.
  • Hot-lead alerts Stay ahead of the buying cycle with new “hot,” “warm,” and “cold” designations refreshed every 24 hours.
  • Scales with your needs Choose the tier (Accelerate, Pro, or future Starter) that matches your funnel maturity and internal resources.
  • Content that converts Industry-expert articles, webinars, and eBlasts nurture prospects until they’re ready to talk.

Ready to Ignite Demand?

See how quickly always-on demand generation can accelerate your revenue.

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How IgniteDemand Works

IgniteDemand is a closed-loop engine that turns anonymous engagement into pipeline-ready conversations. Every interaction is captured, scored, and reflected back to your sales team within hours—so you’re always a step ahead of the buying cycle.

1. Identify & Target
Tap into high-intent segments across our B2B communities.
2. Engage & Nurture
Serve tailored content and automated touchpoints to deepen interest.
3. Score & Deliver
Ranks leads by temperature and serves them up daily.

Product Tiers at a Glance

Whether you need a quick surge of qualified prospects or a full-funnel nurturing program, IgniteDemand scales with you through three paid core tiers (see Pricing page).

free
Lead dashboard access 24/7
Campaign / product filtering
Basic contact details (name, email, company, title)
Quick start with limited to no setup required
Export leads to CSV/XLS
Leads sync once weekly
starter*
Lead dashboard access 24/7
Campaign / product filtering
Basic contact details (name, email, company, title)
Quick start with limited to no setup required
Export leads to CSV/XLS
Leads sync once weekly
Aggregated lead view
Additional data (Job Function & Demographic)
Additional lead dashboard access (up to 3 users)
One-click email links
Leads sync daily
Sponsored Content Engagement List

Coming Soon

accelerate
Lead dashboard access 24/7
Campaign / product filtering
Basic contact details (name, email, company, title)
Quick start with limited to no setup required
Export leads to CSV/XLS
Leads sync once weekly
Aggregated lead view
Additional data (Job Function & Demographic)
Additional lead dashboard access (up to 3 users)
One-click email links
Leads sync daily
Sponsored Content Engagement List
Lead scoring
Lead nurturing emails / forms
Lead-pool retargeting
Enhanced performance reports & campaign insights
Real-time lead scoring updates
Detailed lead-level interaction data
Multi-step nurturing campaign
Learn More
pro
Lead dashboard access 24/7
Campaign / product filtering
Basic contact details (name, email, company, title)
Quick start with limited to no setup required
Export leads to CSV/XLS
Leads sync once weekly
Aggregated lead view
Additional data (Job Function & Demographic)
Additional lead dashboard access (up to 3 users)
One-click email links
Leads sync daily
Sponsored Content Engagement List
Lead scoring
Lead nurturing emails / forms
Lead-pool retargeting
Enhanced performance reports & campaign insights
Real-time lead scoring updates
Detailed lead-level interaction data
Multi-step nurturing campaign
Enhanced content-interaction summary
AI-powered intent insights
Affinity pool of personalized topic-based audience
Monthly strategy sessions with specialist
API for CRM integration
Unlimited dashboard users
Priority support with dedicated campaign manager
Sponsored + Brand Content Interaction Summary
Learn More

* Starter plan is coming soon, check back for updates.

The BNP Media Advantage

IgniteDemand is backed by nearly a century of B2B publishing leadership. So, every program starts with credibility, scale, and unrivaled first-party data.

Why It Matters

  • Serving professional audiences since 1926.
  • 35+ specialist brands reach engaged B2B decision-makers
  • Proprietary first-party data powers every score
  • Dedicated strategists and our infrastructure keep campaigns running 24/7.
Put BNP Media’s muscle behind your next growth push.
Request A Demo
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