Starter

IgniteDemand Starter puts every lead you generate with BNP Media brands into one clean, shareable dashboard. No more stitching spreadsheets together.

At an entry-level pricepoint, up to three users can instantly see who engaged with which assets, plus extra demographic details like job function or business type, so your team can act while interest is fresh.

Why Choose Starter?

  • Unified view, zero hassle: All campaign leads roll up into one dashboard, eliminating spreadsheet headaches.
  • Richer lead insights: See standardized job-function, primary business, and other demographics unavailable in the Free tier.
  • Click-to-connect: Email any lead right from the platform - no exports or copy-paste required.
  • Budget-smart entry point: Ideal for marketers who need impact without Accelerate or Pro pricing.
  • Built to upgrade: When you’re ready for nurturing and scoring, you can move up to Accelerate or Pro with one click.
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"IgniteDemand brings measurable value to marketing efforts. It connects the investment we’re making with clear results, which is exactly what businesses need to justify their spend."

~ Business Owner, AFS Acquisition Funding

Sales professional typing on a laptop while reviewing scored leads in IgniteDemand Accelerate

Is IgniteDemand Starter the right fit for you?

  • You run 2+ BNP Media lead-gen products
  • You want all leads from all BNP brands in one place.
  • Your team needs fast, self-serve visibility but not yet lead nurturing or scoring.
  • You prefer to act on raw engagement signals (opens, clicks, registrations) immediately, rather than waiting for periodic batch files.
  • Exporting CSVs or syncing to your CRM is enough for now; advanced automation can come later.

How Starter Works

Bnp Products
Webinars, e-blasts, continuing education courses, marketing e-blasts, product spotlights, co-branded content, infocenters, podcasts, and videos all feed Starter. The more campaigns you run, the richer your data becomes.
Engage
Your branded articles, e-blasts, webinars, pop-ups, and more are served to tightly-targeted professionals across BNP Media’s trusted websites, newsletters, and events, meeting prospects right where they research and learn.
Act
Each business day, often within 24 hours of a prospect’s activity, you receive an auto-refreshed dashboard highlighting your leads and what they consumed, allowing your sales team to follow up while interest is at its peak.

Pick the Plan That Matches Your Needs

IgniteDemand offers four distinct tiers - Free, Starter, Accelerate, and Pro - so you can start exactly where you are and quickly scale as your pipeline grows.

free
Lead dashboard access 24/7
Campaign / product filtering
Basic contact details (name, email, company, title)
Quick start with limited to no setup required
Export leads to CSV/XLS
Leads sync once weekly
starter
Lead dashboard access 24/7
Campaign / product filtering
Basic contact details (name, email, company, title)
Quick start with limited to no setup required
Export leads to CSV/XLS
Leads sync once weekly
Aggregated lead view
Additional data (Job Function & Demographic)
Additional lead dashboard access (up to 3 users)
One-click email links
Leads sync daily
Sponsored Content Engagement List
Learn More
accelerate
Lead dashboard access 24/7
Campaign / product filtering
Basic contact details (name, email, company, title)
Quick start with limited to no setup required
Export leads to CSV/XLS
Leads sync once weekly
Aggregated lead view
Additional data (Job Function & Demographic)
Additional lead dashboard access (up to 3 users)
One-click email links
Leads sync daily
Sponsored Content Engagement List
Lead scoring
Lead nurturing emails / forms
Lead-pool retargeting
Enhanced performance reports & campaign insights
Real-time lead scoring updates
Detailed lead-level interaction data
Multi-step nurturing campaign
Weekly Lead Update Email
Learn More
pro
Lead dashboard access 24/7
Campaign / product filtering
Basic contact details (name, email, company, title)
Quick start with limited to no setup required
Export leads to CSV/XLS
Leads sync once weekly
Aggregated lead view
Additional data (Job Function & Demographic)
Additional lead dashboard access (up to 3 users)
One-click email links
Leads sync daily
Sponsored Content Engagement List
Lead scoring
Lead nurturing emails / forms
Lead-pool retargeting
Enhanced performance reports & campaign insights
Real-time lead scoring updates
Detailed lead-level interaction data
Multi-step nurturing campaign
Weekly Lead Update Email
Enhanced content-interaction summary
AI-powered intent insights
Affinity pool of personalized topic-based audience
Monthly strategy sessions with specialist
API for CRM integration
Unlimited dashboard users
Priority support with dedicated campaign manager
Sponsored + Brand Content Interaction Summary
Learn More